Saskwebs After Google introduced the concept of "Google Adwords"; internet marketing changed its face forever. Thereafter new terminology "Pay Per Click advertising" has been ruling the world of Internet. And why it should not? Pay per click has been the most effective and smartest way to reach to the customers and business with them.
After the inception of this concept, all of the major search engines (Yahoo Sponsored Search and many more) offer PPC or pay per click advertising along with natural SERPs. The best thing about Pay per advertising is that you have to pay only for the clicks you are going to receive!
PPC Advertising is a dynamic marketplace, the higher you bid, the higher your advertisement will be displayed in the list. As the name suggests, you don't need to pay for listing, but only for real clicks. It allows you to get maximum exposure, while you control the amount you want to spend on your marketing campaign. There are no risks and you can clearly track the effectiveness of your PPC Advertising campaign.